Social & Environmental Sustainability

OUR VALUES

We embrace simplicity, playfulness, sustainability, and compassion for Mother Earth, our partners, clients, and team.

Learning and a need to do better are a large part of our ethos.

From choosing high quality bioactive oils and extracts to procuring from sustainable cultivation practices and artisanal makers, we are always striving to innovate and create positive impact.

Your skincare products cleanse, refresh and nourish you, but don’t need to pillage our planet, toxify our bodies, or disconnect our relationships. Our economic, social, and environmental frameworks are all interconnected and interdependent. We understand this and thus take deep care and intention in all our decisions.

All of us, consumer and creator, have a role to play in changing our world. At Maata, we take our responsibility seriously.

SUSTAINABILITY & SOCIAL RESPONSIBILITY

We respect and are inspired by Mother Earth. We prefer to work with small scale independent farmers, producers, and suppliers in order to support their economic viability. With this framework, local producers continue to grow indigenous plants that support the local ecosystem and local cultural narratives.

Our recyclable glassware is manufactured in the Netherlands and has the highest UV protection for the precious bioactive botanicals within. Product information cards are printed with vegetable ink on Forest Stewardship Council stock harvested from legal, responsibly managed forests.

The packaging for the products is upcycled, pre-loved natural linen that has been transformed into beautiful prints of botanicals that you, our client, can upcycle once again – whether you frame it, wear it, or use it to create your own type of magic. We avoid branding collateral and sampling to minimize waste.

Shipping boxes are made with over 70% recycled content and packaging filler is newsprint. We are currently working on a project to have old newspapers shredded by local community members who have difficulty holding employment. They, like all our team members or contractors, are provided fair living wages.

TOXIN & CRUELTY FREE

Our raw ingredients and our finished products are not tested on animals. We believe in the interconnected and interdependence of all living beings. Our intention, always, is to use nutrient dense botanicals indigenous to communities around the world and harvested with care to create luscious, effective skin care rituals.

The cosmetic industry uses known harmful chemicals in the quest of non-attainable and highly personal ideas of beauty. We use ingredients that have history of efficacy and certainly keep abreast of new information, but do not rush to new formulations. Our commitment is to let your skin radiate with the help of Mother Earth’s elixirs.

 Our formulations never contain:

  • Butylated Hydroxyanisole (BHA)

  • Ethoxylated Ingredients

  • Formaldehyde & Formaldehyde-Releasing Preservatives (FRP)

  • Mercury

  • Methylisothiazolinone (MIT) & Methylchloroisothiazolinone (CMIT)

  • Parabens

  • Petroleum Products

  • Phthalates

  • Propylene Glycol

  • Sodium Lauryl Sulfate (SLS) & Sodium Laureth Sulfate (SLES)

  • Synthetic Fragrances & Natural Fragrances (Fragrance in our products is the alchemy of the ingredients that all have a benefit for the skin)

GIVING BACK

Giving back to our communities is an essential part of Maata’s ethos. One tree is planted per product sold in partnership with One Tree Planted. In an effort to acknowledge our colonial/settler history, $1 from the sale of each product is donated to organizations working to ameliorate Indigenous wellness and rights. In 2021, the focus is clean drinking water in Indigenous communities and organizations working on the recommendations of the Truth and Reconciliation Commission Report. Our commitment is to give back a minimum of 1% of gross sales to community and Mother Earth.